Campaigns

Grow an opt-in subscriber list

A keyword, a join page and a QR code — customers subscribe themselves.

Instead of importing numbers, let customers subscribe themselves: they send a keyword to your WhatsApp number, or scan a QR code that opens WhatsApp with the keyword pre-filled. Subscribers get a label in your inbox that you use as the campaign audience.

Set it up

  1. In the portal open Campaign subscribers.
  2. Turn on Enable the join page and keyword.
  3. Choose the WhatsApp number customers write to (or leave the default).
  4. Set the join keyword (for example JOIN) and the subscriber label that is added to each subscriber in the inbox (for example subscribers).
  5. Optionally edit the join page headline and description, the confirmation message sent after joining, and the goodbye message sent after STOP.
  6. Save. The page shows your public join link and a QR code you can download.

Share it

  • Put the join link in your Instagram bio, website, email signature or receipts.
  • Print the QR code on packaging, menus, flyers or a counter stand.
  • Tell customers in person: "Send JOIN to our WhatsApp number for offers."

What happens

When a customer sends the keyword, the inbox contact gets the subscriber label and receives your confirmation message. If they send STOP, the label is removed, they receive the goodbye message, and campaigns skip them. START subscribes them again.

Use the list in a campaign

In WhatsApp Campaigns, set the audience label to your subscriber label. See Send a WhatsApp campaign.

Still stuck?

Email hello@stsconnect.chat with your company name and what you were trying to do. We answer on business days.